--- title: "Registration for The Source: Zurich 2026" --- [Go Back Up](https://info.keelvar.com/registration-for-the-source-zurich-2026#top) [Skip to Content](https://info.keelvar.com/registration-for-the-source-zurich-2026#body) [![Keelvar_Logo_2023_White_PurpleChevron](https://info.keelvar.com/hubfs/Brand/Keelvar_Logo_2023_White_PurpleChevron.svg "Keelvar_Logo_2023_White_PurpleChevron")](https://www.keelvar.com/) Toggle Menu ![The Source img 1-1](https://info.keelvar.com/hs-fs/hubfs/The%20Source%20img%201-1.png?width=1000&height=741&name=The%20Source%20img%201-1.png) 15 April, 2026 | 6- 9 PM | Mama Shelter, Zurich # The Source: Zurich The Source: Zurich is sold out. Join the waitlist to get early access to upcoming editions. [JOIN THE WAITLIST](https://share.hsforms.com/1Zmy15Q0mR2qdPA6DuIrJsA4z2aq) [Next Section](https://info.keelvar.com/registration-for-the-source-zurich-2026#main) ![The Source img 2-1](https://info.keelvar.com/hs-fs/hubfs/The%20Source%20img%202-1.png?width=1000&height=1197&name=The%20Source%20img%202-1.png) ## Key Takeaways - ###### **Practical Agentic Mastery** Moving beyond theory to encourage action and experimentation with autonomous agents that deliver real-world procurement outcomes. - ###### **Intelligent Decision Reasoning** Equip your team with the "source of truth" and intelligent reasoning required to make faster, more impactful strategic decisions. - ###### **Operational Transformation** Discover how Agentic Sourcing fundamentally reshapes procurement operations, replacing manual workflows with AI-enhanced value engines. - ###### **Expressive Value Generation** Learn from industry veterans like Ralf Garczorz on leveraging expressive bidding and e-sourcing to drive massive organizational efficiency. The Source: Zurich ## About This Event **The Source** is an invitation-only regional series for procurement leaders on the forefront of AI-driven transformation. This inaugural session focuses on the shift toward **Agentic Sourcing** and its fundamental impact on global procurement operations. #### Session Highlights - ###### **Keynote: The Manifesto for Agentic Sourcing** Alan Holland,CEO & Founder, Keelvar explores the shift from "tools that help" to "agents that do." Drawing from his recent manifesto, he will demonstrate how autonomous agents move beyond basic automation to handle the reasoning, memory, and complex decision-making required for strategic sourcing. - ###### **Executive Panel: Scaling AI-Native Operations** A deep dive into the practical application of AI-native workflows with Simona Lo Nardo, VP Global Procurement Excellence, MARS and Angela Qu Fromer CSCO, Iveco Group and  Ralf Garczorz, Former CPO/SVP, Johnson & Johnson. This discussion focuses on moving from manual processes to high-velocity, AI-enhanced value engines. - ###### **Agentic Sourcing ROI Framework** Toby Burton, VP, Value Consulting at Keelvar will lead a practical session on quantifying the impact of AI agents. This framework moves beyond traditional savings to measure gains in speed, compliance, and the "return on intelligence" generated by autonomous sourcing operations. ## Meet the Speakers ![Alan Holland](https://info.keelvar.com/hs-fs/hubfs/Customer%20Success/AS%20Launch/Keelvar_ASLaunch_AlanHeadshot.png?width=306&height=388&name=Keelvar_ASLaunch_AlanHeadshot.png) ##### Alan Holland *CEO & Founder* Keelvar ![Simona Lo Nardo](https://info.keelvar.com/hs-fs/hubfs/Simona%20Lo%20Nardo.jpeg?width=200&height=200&name=Simona%20Lo%20Nardo.jpeg) ### Simona Lo Nardo VP Global Procurement Excellence MARS ![Angela Qu](https://info.keelvar.com/hs-fs/hubfs/Angela_1.jpg?width=295&height=559&name=Angela_1.jpg) ### Angela Gu Former Chief Supply Chain Officer Iveco Group ![Ralf Garczorz](https://info.keelvar.com/hs-fs/hubfs/69a5819414668e7a108b0161_Event%20page%20-%20SpeakerRalf.png?width=475&height=600&name=69a5819414668e7a108b0161_Event%20page%20-%20SpeakerRalf.png) ##### Ralf Garczorz Former CPO / SVP Supply Chain Management Johnson & Johnson ![Event page - Toby](https://info.keelvar.com/hs-fs/hubfs/Event%20page%20-%20Toby.png?width=475&height=600&name=Event%20page%20-%20Toby.png) ##### Toby Burton VP, Value Consulting Keelvar ## Get Registered Don't miss the next one ## Join the top sourcing innovators Be the first to know when we announce the next edition. [Next Section](https://info.keelvar.com/registration-for-the-source-zurich-2026#main) --- [![Keelvar_Logo_2023_White_PurpleChevron](https://info.keelvar.com/hubfs/Brand/Keelvar_Logo_2023_White_PurpleChevron.svg "Keelvar_Logo_2023_White_PurpleChevron")](https://www.keelvar.com/) ©Keelvar 2026. All rights reserved. [Privacy Policy](https://www.keelvar.com/privacy-policy) | [Cookie Policy](https://www.keelvar.com/cookie-policy)